theproducersdeskaz

There’s a lot of noise right now around AI and filmmaking.Some of it is excited. Some of it is fearful. Most of it skips over the part that actually matters:  how humans and tools work together in practice . As a producer, I don’t see AI as a replacement for creative judgment. I see it as something much more familiar — a tool that becomes powerful  only  when it’s guided by structure, intention, and experience. The truth is, producers have always worked alongside systems. Schedules. Budgets....

Those words resonate so loudly now. The first time I heard the phrase  “get comfortable being uncomfortable”  was almost a decade ago in...